There are many books on Zhang Mao's bookshelves describing Internet bigwigs, such as "Ma Yun in Cloth Shoes" and "Li Yanhong's Ridge". "I and Jack Ma have repeatedly emphasized that you are not a place outside the law and the primary responsibility is you."
Original title: Zhang Mao, Director of the State Administration for Industry and Commerce: Internet companies advertise, stay away from health care
"(The matter of the lack of paper in the registered trademark) was announced after the announcement. As the director, I myself should bear important responsibilities."
"In terms of medical and health care, I think it is indeed strict. It involves the safety of people's lives and property. I would rather be stricter."
……
Zhang Mao, director of the State Administration for Industry and Commerce, responded for the first time to events such as Taobao's beating against industry and commerce, the absence of paper doors in the Trademark Office, and the death of Wei Zexi.
On August 8, the official website of the State Administration for Industry and Commerce posted a video of an exclusive interview with Wu Xiaoli, the Chinese Channel of Phoenix Satellite TV, by Zhang Mao, Secretary of the Party Leadership Group and Director of the State Administration of Industry and Commerce on commercial system reform and Internet market supervision. The film was broadcast on Phoenix Satellite TV on July 29th and August 5th for a total of 50 minutes.
In the film, Wu Xiaoli walked into Zhang Mao’s office and saw that there were many books on Zhang Mao’s bookshelf describing Internet company bigwigs, such as Alibaba’s "Ma Yun in Cloth Shoes", Baidu’s "Li Yanhong’s Hunk", and JD.com Liu Qiangdong, Zhou Hongyi of Qihoo 360, etc. "These people are the people I work with every day. So I study them one by one."
Ma Yun was the first Internet figure Zhang Mao studied. "He often said something unexpected that made you think of what he said." "My first study was "Ma Yun in Cloth Shoes". Later, when Ma Yun first met me, he came wearing leather shoes. I said why you don’t wear cloth shoes, Jack Ma? He said I saw you here today, I was a little nervous, and I met him formally."
But Zhang Mao remembered Ma Yun's flower name incorrectly. He thought it was Ling Hu Chong, but after Wu Xiaoli's reminder, he remembered that it was Feng Qingyang. "I remembered it wrong. Anyway, I suddenly put forward a concept with the impression of the sword walking in a slanting front in martial arts novels, and then you feel that it is correct, it seems very novel. I think the characteristics of Qiangdong, I think it is more pragmatic 、Solidness means I do it steadily. So the two companies actually took different paths."
The following is part of Zhang Mao’s interview with Phoenix Satellite TV compiled by The Paper:
"The release of the white paper is flawed, but it is not the Chinese government and corporate partnership that lie to you"
In January 2015, the State Administration for Industry and Commerce and Alibaba were caught in a war of words. The cause of the incident was the result of a targeted monitoring of online trading products released by the State Administration for Industry and Commerce. The results showed that the authenticity rate of online transactions in the second half of 2014 was 58.7%. Among them, Taobao.com has the largest distribution of samples and the lowest authenticity rate, which is only 37.25%. It was this monitoring result that triggered a strong protest from Alibaba.
In the end, the State Administration for Industry and Commerce gave a written response, entitled: "White Paper on Administrative Guidance to Alibaba Group". As soon as the "White Paper" came out, Ali's stock plummeted and suffered heavy losses. At this moment, Zhang Mao and Ma Yun had a meeting.
Zhang Mao said: "I actually had an appointment with Ma Yun in advance. The appointment was at least half a month in advance. Ma Yun said that he would come and talk to me about their business. We agreed to have a meal in the cafeteria. As a result, we agreed to have a meal in the cafeteria. A number of such things happened before. It was a coincidence that we discussed the matter on both sides that day. Later, the development of this matter has been relatively large, especially in the United States, there have been some so-called Chinese concept stocks. Investigation. Later, after discussion in the evening, we were still seeking truth from facts. I made it clear that we are responsible for supervision. You can’t say that we can’t supervise you, can you? Second, in terms of anti-counterfeiting, the government and the company are required Work together to fight counterfeiting."
The so-called "white paper" published by the State Administration for Industry and Commerce made Ali in a panic in the overseas capital market, and its stock price plummeted 8.78% in one day, the largest drop since its listing. At the same time, the "white paper" also has obvious loopholes-this "white paper" was quietly removed from the homepage of the official website of the State Administration for Industry and Commerce shortly after its release. The spokesperson of the State Administration for Industry and Commerce later specifically mentioned that the white paper "has no legal effect." But some netizens asked: Who will pay for the "evaporated" Ali market value these days?
Zhang Mao admitted that he had made a mistake in his work: "In the end, Jack Ma did not insist on the results of the spot check. He mainly had some opinions on the "White Paper", saying how did the original record of your internal conversation become the "White Paper"? , I think we do have flaws, so I think this is not the "White Paper" or the "White Paper".... I must clarify the fact that there is no such thing as a Chinese government and corporate partnership to lie to you, right, an ordinary work conference , There is no "White Paper", there is no thing that you want to make public. So we later revoked this record from the Internet."
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Later, Zhang Mao also went to Alibaba headquarters to investigate the anti-counterfeiting center. Zhang Mao admitted that Alibaba has also made great efforts in combating counterfeiting, but he also said that there are still a large number of unsolved problems. "Third-party platforms, Jack Ma and I have repeatedly emphasized that you are not outside the law, and the primary responsibility is you."
"Lack of paper surprised us at the style of the agency"
On April 7, 2016, the “Beijing Evening News” reported that “The Trademark Office of the State Administration for Industry and Commerce did not issue a trademark registration certificate for 7 months, which caused the company to miss business opportunities.” The staff responded that it was because the trademark registration paper had been No delivery. The day after the report, the spokesperson of the State Administration for Industry and Commerce responded and apologized, but for a while, "the trademark was out of paper" still became a hot topic on the Internet.
"I only learned about the news after the "Beijing Evening News" was announced. I felt very surprised that night. I immediately, in the evening, I will convene everyone to conduct research, because some of our internal information is not smooth, so I think that as the director I myself should take important responsibilities, I don't know such a big thing." Zhang Mao said.
"I think government work should be like this, right is right, wrong is wrong. You must speak up as soon as possible. The central inspection team was there, and I also reported to the inspection team, the leaders of the State Council, and the prime minister, which caused such an impact. One is that the sense of responsibility is not strong, and the other is that the procedures for bidding and procurement are indeed relatively cumbersome and require reform. It also surprised us indeed, that is, our agency has some style." Zhang Mao said.
"Internet companies advertise, stay away from medical and health care"
In May 2016, the death of college student Wei Zexi sparked a collective discussion about "Search bid rankings." It wasn't until the State Administration for Industry and Commerce issued the "Interim Measures for the Administration of Internet Advertising" on July 4 that this discussion was brought to an end: This administrative measure, which will take effect on September 1, clearly stipulates that paid search belongs to Internet commercial advertising. According to regulations, search engine service providers are obliged to review the content of advertisements, otherwise they may be punished accordingly. Advertisements related to medical drugs shall not be published without censorship.
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"Search engine bidding rankings have always had different opinions at home and abroad, both in the theoretical and legal circles. There are two kinds of judgments in the legal circles, including the Beijing Higher People's Court, which has also ruled that this is not an advertisement." Zhang Mao said.
"But I personally think that the higher bidders get the highest bidders. This approach has problems and does not consider the credit of the enterprise. Especially in the medical and health industry, it involves people's health. When I was in the Ministry of Health, the rural people ( 48.400, -1.15, -2.32%) Seeing a doctor and taking medicine do not rely on family doctors, but on advertisements. Therefore, I think that medical and health advertisements must be particularly strictly restricted. This kind of advertisement is really right to treat diseases and take medicine. Humans are more harmful," Zhang Mao said.
"Before this, we discussed with Robin Li. I said what exactly is your bidding ranking? At that time, he explained that I am a value, not a price, and said I have a formula. I don't know anyway. In addition, I said that you, Internet companies, are far away from this medical and health care, because this thing is still to be asked, not the kind of virtual one, which depends on the doctor to directly treat people." Zhang Mao said.
